Articles.
Practical writing on building and selling online in East Africa: payments, SEO, and the decisions that actually matter. No fluff, no jargon for its own sake.
Payments · 6 min read
How M-Pesa STK push works on your store
A plain-English guide to M-Pesa Daraja STK push: what happens when a customer pays, why some integrations drop transactions, and what a reliable checkout needs.
Read article →
Guides · 5 min
WordPress or Next.js for your business?
The honest trade-offs between WooCommerce and a custom Next.js build for a Kenyan business, and how to choose without wasting money.
Guides · 5 min
How much does an ecommerce website cost in Kenya?
What actually drives the price of an online store in Kenya, from a simple catalogue to a custom platform, and where the money goes.
SEO · 6 min
Local SEO: getting found on Google in Kenya
Practical local SEO steps for businesses in Kenya, from Google Business Profile to the on-page basics that help customers find you first.
Compliance · 4 min
KRA eTIMS and your online store, explained
A short, practical overview of KRA eTIMS for ecommerce in Kenya and why building your store to be eTIMS-ready from day one saves pain later.
Guides · 5 min
How to choose a web designer in Kenya
What to look for when hiring a web designer or agency in Kenya, the questions to ask, and the red flags that cost businesses money.
Guides · 4 min
Why your business needs a website
Social media is not enough. Here is why a proper website still matters for a business in Kenya, and what it does that a Facebook page cannot.
Ecommerce · 6 min
WooCommerce vs Shopify for Kenyan stores
A practical comparison of WooCommerce and Shopify for an online store in Kenya, covering M-Pesa, fees, control and which suits your business.
Payments · 5 min
How to set up M-Pesa on your website
A plain overview of what it takes to accept M-Pesa on your website through the Daraja API, and what to get right so payments do not fail.
Performance · 5 min
Make your website fast in Kenya
Why site speed matters for Kenyan visitors on mobile data, what Core Web Vitals measure, and practical ways to make your website load faster.
Ecommerce · 4 min
Product descriptions that actually sell
How to write product descriptions for your online store that answer buyer questions, build trust and turn browsers into paying customers.
Guides · 5 min
Do you need a mobile app or a website?
Most businesses that think they need an app actually need a good website. Here is how to tell which one is right for you, and why.
SEO · 5 min
Getting your business on Google Maps
A step-by-step look at getting your business onto Google Maps and the local results, so nearby customers can find and choose you first.
Guides · 4 min
What website maintenance really costs
A website is not a one-time cost. Here is what ongoing maintenance actually involves, why it matters, and what to budget for it.
AI · 5 min
Using AI to grow your online store
Practical, non-hype ways to use AI in an online store, from writing product copy to handling enquiries, and where it genuinely saves time.