Articles · Guides · 5 min read
WordPress or Next.js for your business?
By Ken Murithi · 5 June 2026
There is no single right answer, and anyone who tells you otherwise is selling the tool they happen to know. The right choice depends on who runs the site after launch and how custom the logic needs to be.
When WooCommerce wins
If your team needs to add products, run promotions and manage orders every day without calling a developer, WooCommerce is hard to beat. It has a mature admin, a huge plugin ecosystem, and M-Pesa and local delivery integrations that already exist. For most Kenyan retail and wholesale stores, this is the pragmatic choice.
When Next.js wins
If you are building a product rather than a shop, something with custom workflows, unusual data, heavy traffic or an app-like feel, a custom Next.js build gives you control and speed that a CMS cannot. It costs more up front and needs a developer to change, but it scales cleanly.
How we decide
We ask two questions: who edits the site after launch, and how much of the logic is off the shelf. A store a client team runs daily leans WordPress. A bespoke platform with custom rules leans Next.js. We build both, so the recommendation is based on your situation, not our comfort zone.
Building something for the East African market?
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